Adopt’ is a perfume and cosmetic production and distribution brand, created in 1986 by Dominique Monlun. Since its creation, the company has positioned itself as a challenger of large brands, building a network of more than 120 stores, including more than 80 branches in France, and franchises in France, Belgium, French overseas departments and territories, Mauritius Island and Madagascar, as well as major distribution partnerships internationally (more than 550 sales points).
Adopt’ is an original and unique concept, developed around three fashion universes for young women: makeup, perfume and accessories.
The company itself designs most of the products that it sells, and focuses on (i) high quality, (ii) sourcing mostly “made in France & Italy,” (iii) competitive prices, (iv) a young feminine customer base with a high level of use of the Internet and social networks.
Sensitive to the protection of the environment, for several years Adopt’ has enabled recycling of its packaging and is an active contributor to recycling.
After starting his career at Castorama in marketing and later in management control, where he met Jean-Hugues Loyez, Olivier Raulin was financial manager of Ondulys (VPK packaging group) and has assisted the construction of a factory in Poland for the last five years. In 2007, he became Administrative and Financial Director of Arvato (Bertelsmann Group) and worked on growth problems (opening of branches and growth from 6,000 to 12,000 employees). Finally he became financial director of Douglas in 2011 and was in charge of the integration of Nocibé upon the merger of Douglas and Nocibé. With 13 years of experience in retail, he became Chairman of the Adopt' Group, bringing to the role his expertise in strategy, finance and organization.